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Expertise / Services
Overview | Services
Every day we learn something new. Every day our experience grows. That's important, to us and to you, because it is our expertise that sets us apart from other firms. We offer every client a unique combination of "been there, done that" and "what if?" Here are a few areas where we can help your firm succeed.
Community Relations
How you act in the community at large says a lot about your organization. We can help you evaluate the opportunities for your organization to have real, meaningful impact on your community.
Focus: Executing social responsibility and corporate citizenship that builds your brand value.
Crisis Management
Once a crisis begins, it is too late for proper planning. The team at Thompson & Berry has extensive experience in helping companies and organizations plan for communication and outreach during a crisis. And, those plans have been put to the test during actual crisis situations. No mater what your organization does, you can't afford to not be prepared for a crisis. Your brand reputation and perhaps existence should not be left to chance.
Employee Communications
The function of internal communications - communicating to an organization's most important audience, its employees - has never been more challenging or more critical than it is today. Why? Because there is no such thing as a single "employee public." The employee public is made up of numerous subgroups. Today's more hard-nosed employee demands candor in communications. Internal communications, like external messages, must be targeted to reach specific subgroups of the employee public.
Focus: Continuous communications which reinforce a consistent management message.
Executive Communications
The main job of a CEO and certain other key executives of an organization is to communicate with its various audiences. The tools of this communication--speeches, presentations, letters, etc.-- constitute the focus of executive communications.
Focus: Delivering key messages from the CEO to key audiences.
Government Relations
The business community, foundations, and philanthropic and quasi-public organizations have a common problem: dealing with government agencies. More than ever, American businesses are spending time calling on, talking with, and lobbying government representatives on issues such as trade, interest rates, taxes, budget deficits, and other issues that concern individual industries and companies.
Focus: Influencing/determining the impact of pending legislation or explaining current legislation that impacts a company, industry group or client organization.
Investor Relations
Composed both of media-oriented financial relations and Wall Street-oriented shareholder relations, investor relations (IR) combines the disciplines of finance and communications, as it portrays to current and future investors a company's financial performance and prospects. IR is the effort to narrow the gap between the perception of a company and the reality - in other words, helping the firms' securities reach their appropriate market price, subject always to regulatory compliance with a rigid set of SEC guidelines.
Focus: Market perception and stock performance.
Issues Management
Issues management is the art of understanding what an organization's communications needs will be at a specific time in the future and planning for those needs, most of which are focused on legal, legislative and regulatory matters.
Focus: Advanced planning for complex communications issues.
Litigation Support
Litigation support is one of the fastest growing areas of public relations because corporations have discovered that winning in the court of public opinion can be as important as winning in a court of law. Litigation support covers a wide array of activities focused on court and regulatory-focused matters, balancing the statutory requirements of what can be disclosed with what can be told truthfully by a client to enhance its position in the public mind.
Focus: Organizations involved in high-profile legal matters.
Marketing Communications
Wow, talk about an overused phrase! Isn't every form of communication a form of marketing? Let's just say we can help you decide what kind of communications will work best for your need. Then, we make sure you get it.
Focus: Building brands.
Media Relations
Those great stories you read, watch, and listen to in the media don't just happen. They require a lot of work and a lot of relationship building. The goal is to gain favorable news coverage for the client while conveying the most effective impression for an organization. Therefore, establishing a good working relationship with the media is essential for successful communications programs.
Focus: Third party endorsement and credibility through media coverage.
Online Public Relations
A complete public relations outreach effort should take advantage of every communication vehicle available. Each day, more and more people turn to the Web for information, entertainment and enrichment. We can help you design and implement unique promotions and programs that help expand your reputation and brand awareness through the world of cyber space.
Publicity
Publicity refers to any third-party endorsement received via media exposure. It is often regarded as more credible than advertising.
Focus: Mass market exposure intended to influence perceptions.
Special Events
Special events are created news or community-interest activities designed to attract positive attention to sponsors.
Strategic Planning
Successful execution and results of public relations efforts directly correlate with proper planning. A public relations campaign puts all of the aspects of public relations planning--objectives, strategies, research, tactics, and evaluation methods--into one cohesive framework. The plan specifies a series of "whats" to be done and "hows" to accomplish the objectives. Public relations plans include a situational analysis, scope of assignment, target audiences, research methods, key messages, communications vehicles, project team members, and timing and fees.
Focus: Doing the right things at the right time to grow your brand.
