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Case Studies / InsideOut Tennis
A tennis match downtown? But, there's no tennis court downtown.
When the Outback Championships Senior Tennis Series Tour came to Memphis in 2006, they needed to catch the eye of the Memphis media and business crowd. The solution? Close a street in the center of the business district, paint a court, hang a net, and let legendary player Jim Courier battle with the mayor and a radio personality, along with a few kids and media personalities. The result? An introduction that generated all sorts of print and television coverage, plus plenty of attention all the way through the event.
