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Thompson & Berry is proud to be the national Public Relations Partner for AmericansCare.US and their 250 local affiliates. We work with local sponsors to help ensure the successful launch of each AmericansCare City and State. It is our goal to generate the maximum amount of media attention, public involvement and community support.
Why is Thompson & Berry involved?
Because we believe…
The men and women in our armed forces, our police officers, firefighters and teachers do not receive the recognition, support and appreciation they deserve. It is our quality of life and our children's future that they so bravely provide and defend.
We are proud to be part of this national effort to honor these brave Americans and to help provide assistance to the severely injured and families of the fallen. Our focus is on their future and their quality of life.
Thompson & Berry is a company that cares.
How do we help Founding Sponsors?
We work with Founding Sponsors and AmericansCare personnel to determine the public relations strategy for each market. We make sure the news media understands the cause, the need and the program. We make every effort to generate the awareness and community involvement this effort needs and deserves.
The following products, services and activities are provided to Founding Sponsors in every market. The sponsorship includes all public relations services related to the local launch. To help maximize the benefit to your company and the community, additional services are also available.
- Media Relations to support your launch
- A news release customized to your company and your market*
- A fact sheet about your local efforts for use with the media in your market*
- Direct contact with the local media on your behalf
- We develop a list of the right media to invite
- We distribute the right materials to that media
- We get them to your launch event
- Contact with your local media about your launch event via e-mail and telephone*
- We will provide a professionally written newspaper op-ed on AmericansCare and your local affiliate. We will pitch it to your local newspaper and it can be signed by your designated executive to make it personal to your involvement.
- News conference coordination and execution in your city**
- Involvement of local police, firefighters, education community and politicians
- Prepared comments for your executive to use at your local launch
- A news release on the national AmericansCare.US program
- A fact sheet on the national AmericansCare.US program
*If you have your own local Public Relations capabilities, that's okay too. We will just provide you with the information and templates to use on your own.
**While all of theses services can be provided from our Memphis office, to get maximum benefit, we will be glad to join you at your launch for just an additional $1,200 plus travel expenses.
We are here to provide every Founding Sponsor with the customized public relations support needed to ensure the success of each local effort. We will provide turn-key public relations services or assist your current public relations staff or firm.
Our collective efforts and the efforts of other sponsors and local citizens will help heroes that desperately need and deserve everything we can possibly do.
Beyond the Launch
The AmericansCare program provides years of very positive public relations, community good will and brand awareness opportunities. After your local launch, Thompson & Berry is available to position your company as the leader in this community effort, to provide the maximum amount of assistance to local Great Americans.
Throughout the year AmericansCare will organize a variety of local, national and web based promotional activities. Our knowledge of and involvement in these activities will help your company and your community take advantage of every opportunity.
We provide a variety of services to help you lead an ongoing and very successful community effort. These services include the following:
- Developing printed materials for launch and general promotional/marketing purposes – all with your logo or story and the AmericansCare story
- Promotion of Great Americans stories through news releases, presentations and ceremonies – all predominately sponsored by your company
- Public Service Announcements produced for your local market – all sponsored by your company
- Talk show appearances where your executives inform the public about this important community effort and your involvement
- Provide content for your company Web site to ensure visitors are aware of all local and national activities, events, accomplishments and media coverage
- Quarterly press conferences to honor Great Americans in your community
Ideas and Opportunities
As AmericansCare "cities" and "states" complete their launch and organize local promotional activities, there will be a constant flow of good ideas and time-tested programs. We will inform you about and help you take advantage of the most innovative and effective programs.
We will help:
- Motivate the public to nominate Great Americans, make donations and support local efforts to help the men and women in these four professions
- Establish your company as the leader in this important community effort
- Secure local sponsors and help coordinate their efforts with yours, to maximize awareness and donations
- Get politicians, local police, firefighters, teachers, military personnel and associated organizations involved in your efforts
- Help you develop your own promotions/fundraisers and get other companies and organizations involved
- Develop sales incentive programs to increase sales and donations
Companies That Care
Our services are also available to local sponsors or Companies That Care. We will help showcase your organization and your efforts to help the community. In addition to many of the services listed above we will:
- Incorporate your local AmericansCare program into your marketing messages and outreach
- Provide marketing materials featuring your company and logo
- Develop promotional activities, events and other programs to showcase your support and maximize the benefit to your company and community
- Develop employee fundraising and group activities
- Develop sales incentive and customer appreciation programs
The Future and Our Quality of Life
Military personnel, firefighters, police officers and teachers prepare us for the future, protect our way of life and provide a quality of life many of us take for granted. Please join us in our efforts to help the real heroes among us and to express our nation's appreciation for their service and sacrifice.
Help us make sure that all of these brave men and women know… AmericansCare!
